The Westminster Kennel Club Dog Show is a present to dog lovers everywhere… and I am certainly one.  This year the show is different, and even better. For the first time, all dogs – purebred and mixed breeds – are competing in a new Masters Agility Championship.Tails are wagging around the world in appreciation. This has inspired me to write about another kind of Westminster tale, one that offers important lessons for those who pursue brand excellence.

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